Issuer’s Corner featuring Centurion Asset Management Inc.

The Lifeline of the Private Markets

By:
Greg Romundt

1. What is the nature of your business?

Centurion Asset Management manages alternative investment funds particularly in the Canadian apartment sector. Our primary investment vehicle, Centurion Apartment REIT is the largest private REIT and one of the largest REIT owners of apartments in Canada.

2. What do you primarily use the capital raised for?

We raise capital not only to continue to grow through acquisitions, but to invest in and enhance the value of our existing portfolio and to finance the construction of much needed new housing.

3. Why do you choose to raise money from EMDs rather than on your own?

The EMD channel is just one of many that we use, but it is an important one for us.  EMD’s understand the nature of private funds very well and tend to have the kind of clients that are attracted to investment opportunities like ours.  Thus, there is a good fit between our needs and the clients of EMD’s.

4. Why stay a private company instead of becoming a public company?

Frankly, I think the trend for a while has been towards private capital markets and this will accelerate in the future as more investment managers migrate towards permanent capital private vehicles for all kinds of investment strategies.  There is demand from investors for these opportunities, and many companies prefer the ability to focus on the long-term with private ownership rather than the challenges of the public market.  We have built a strong investor base that values the private alternative we offer. While public REITs are available for those who prefer them, our investors are seeking something different - and we provide that choice. However, the number of quality private ones of scale is extremely limited, and we believe what we have to offer appeals to our group of investors and that they wouldn’t want us to be public. There is room for both public and private investment vehicles in investors’ portfolios.  It shouldn’t be one or the other.

5. Over the past several years, many changes have been made to the exempt market rules and regulations. What is the biggest change you have seen and explain how it has affected your business.

It is getting harder and harder to be a small capital raiser.  The compliance costs are higher, and the reporting far more rigorous and I think, ultimately, this means that capital will flow to the largest issuers that have the size and sophistication to meet these challenges. I believe that while these changes have been negative for capital formation in general, the larger issuers like us have probably seen net benefit from this.

6. What do you think of the reporting regime in the private markets?

I think that we’ve seen a lot of progress over the last few years and in general reporting has gotten better. That is good.  The enhancements to SEDAR for private issuers have improved the access of investors to critical information about issuers and we were avid supporters of this.  I do think that it’s important to continue to advance on this front at a measured pace so that issuers can keep up, particularly the smaller and medium-sized ones that don’t often have the teams or resources to be able to provide timely and robust reporting.

Footnotes

Disclaimer
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or opinions of Olympia Trust Company, Olympia Financial Group Inc., or any of its affiliates. The author’s views and opinions are based upon information they consider reliable, but neither Olympia Trust Company, Olympia Financial Group Inc. nor any of its affiliates, warrant its completeness or accuracy, and it should not be relied upon as such.

Greg Romundt
President & CEO, Centurion Asset Management Inc.

Greg Romundt is the Founder, President, and CEO of Centurion Asset Management Inc., Canada’s largest private apartment REIT. Centurion manages $7.6 billion in assets, encompassing 159 properties with over 22,000 multi-family apartment units, medical offices and student housing residences across 45 cities in Canada and the United States. Greg has over three decades of experience in financial markets, and residential real estate investments, including international experience in Singapore, Britain, Australia, and China. Before founding Centurion, he held senior roles at Citibank and AIG International Group. He graduated from the Richard Ivey School of Business at the University of Western Ontario with an HBA. Greg has received several accolades, including being a finalist for the Ernst & Young Entrepreneur of the Year award in 2014 and being named CEO of the Year in 2015 by Canadian Apartment Magazine. He has also served on the boards of the National Exempt Market Association (NEMA) and the Private Capital Markets Association (PCMA).

Le coin des émetteurs présente Centurion Asset Management Inc.

La ligne de vie des marchés privés

By:
Greg Romundt

1. Quelle est la nature de votre entreprise ?

Centurion Asset Management gère des fonds de placement alternatifs, en particulier dans le secteur de l’immobilier au Canada. Notre principal véhicule d’investissement, Centurion Apartment REIT, est la plus grande FPI privée et l’une des plus grandes FPI propriétaires d’appartements au Canada.

2. À quoi servent principalement les capitaux mobilisés ?

Nous mobilisons des capitaux non seulement pour poursuivre notre croissance par le biais d’acquisitions, mais aussi pour investir dans notre portefeuille existant et en accroître la valeur, ainsi que pour financer la construction de nouveaux logements, dont le besoin se fait largement sentir.

3. Pourquoi choisissez-vous de mobiliser des fonds auprès des CMD plutôt que par vos propres moyens ?

Le canal des CMD n’est qu’un des nombreux canaux que nous utilisons, mais il est important pour nous. Les CMD comprennent très bien la nature des fonds privés et ont tendance à avoir le type de clients qui sont attirés par des occasions de placement comme les nôtres. Il y a donc une bonne adéquation entre nos besoins et les clients des CMD.

4. Pourquoi rester une entreprise privée au lieu de devenir une entreprise publique ?

Franchement, je pense que la tendance est depuis un certain temps aux marchés de capitaux privés et que cela va s’accélérer à l’avenir, car de plus en plus de gestionnaires de placement migrent vers des véhicules de capital privé permanent pour toutes sortes de stratégies de placement. Il y a une demande de la part des investisseurs pour ces opportunités et de nombreuses entreprises préfèrent la capacité de se concentrer sur le long terme avec la propriété de placements privés plutôt que les défis du marché public. Nous avons bâti une solide base d’investisseurs qui apprécient l’alternative privée que nous offrons. Bien que les FPI publiques soient disponibles pour ceux qui les préfèrent, nos investisseurs recherchent quelque chose de différent... et nous offrons cette option. Cependant, le nombre de sociétés privées de qualité et d’envergure est extrêmement limité, et nous pensons que ce que nous avons à offrir plaît à notre groupe d’investisseurs et qu’ils ne voudraient pas que nous soyons cotés en bourse. Il y a de la place pour les véhicules d’investissement publics et privés dans les portefeuilles des investisseurs. Ce ne devrait pas être l’un ou l’autre.

5. Au cours des dernières années, de nombreux changements ont été apportés aux règles et réglementations du marché dispensé. Quel est le changement le plus important que vous avez constaté et expliquez comment il a affecté votre entreprise.

Il est de plus en plus difficile d’être un petit collecteur de capitaux. Les coûts de conformité sont plus élevés et les rapports beaucoup plus rigoureux. Je pense qu’en fin de compte, cela signifie que les capitaux iront aux plus grands émetteurs qui ont la taille et la sophistication nécessaires pour relever ces défis. Je crois que, même si ces changements ont été négatifs pour la formation de capital en général, les plus grands émetteurs comme nous en ont probablement tiré un bénéfice net.

6. Que pensez-vous du régime de déclaration dans les marchés privés ?

Je pense que nous avons vu beaucoup de progrès au cours des dernières années et que, de façon générale, les rapports se sont améliorés. C’est une bonne chose. Les améliorations apportées à SEDAR pour les émetteurs privés ont facilité l’accès des investisseurs à des renseignements essentiels sur les émetteurs, et nous avons été de fervents partisans de cette initiative. Je pense qu’il est important de continuer à progresser sur ce front à un rythme mesuré afin que les émetteurs puissent suivre, en particulier les petits et moyens émetteurs qui n’ont pas souvent les équipes ou les ressources nécessaires pour fournir des rapports fiables en temps voulu.

Footnotes

Disclaimer
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or opinions of Olympia Trust Company, Olympia Financial Group Inc., or any of its affiliates. The author’s views and opinions are based upon information they consider reliable, but neither Olympia Trust Company, Olympia Financial Group Inc. nor any of its affiliates, warrant its completeness or accuracy, and it should not be relied upon as such.

Greg Romundt
President & CEO, Centurion Asset Management Inc.

Greg Romundt is the Founder, President, and CEO of Centurion Asset Management Inc., Canada’s largest private apartment REIT. Centurion manages $7.6 billion in assets, encompassing 159 properties with over 22,000 multi-family apartment units, medical offices and student housing residences across 45 cities in Canada and the United States. Greg has over three decades of experience in financial markets, and residential real estate investments, including international experience in Singapore, Britain, Australia, and China. Before founding Centurion, he held senior roles at Citibank and AIG International Group. He graduated from the Richard Ivey School of Business at the University of Western Ontario with an HBA. Greg has received several accolades, including being a finalist for the Ernst & Young Entrepreneur of the Year award in 2014 and being named CEO of the Year in 2015 by Canadian Apartment Magazine. He has also served on the boards of the National Exempt Market Association (NEMA) and the Private Capital Markets Association (PCMA).